Media

One Billion Conversations.

So Much Potential, So Little Infrastructure.

The greatest challenge to developing an effective media campaign is the limits of media in China; only by fully understanding what's possible can we hope to use each media channel to our best advantage.

The knowledge of China's media possibilities along with how customers relate to each channel are essential key components in planning the media mix; these elements alone determine the campaign's failure or success in China.

Above-the-Line, Below-the-Line, Whatever... We'll Find the Way.

No matter who your target market is in China, we will find the way to communicate with them. BA's experiences ranges from large B2C companies such as L'Oreal and HP to strong B2B companies selling to a very small, but powerful, niche audience such as Flexco Steel Lacing.

Additionally, BA's experience in China along with our strong network of agency partners allows us to plan and execute your entire campaign, selecting the best media channels ranging from OOH billboards, light boxes, bus ads; to TV commercials on both main and niche networks; to direct marketing, direct mail, email, newsletters; to online mini websites, banner advertising, PPC Baidu and Google advertising etc.